Marketer duties and responsibilities
A Marketer works with the design engineers and or other members of a sales or marketing team to plan, execute, and monitor a successful marketing campaign. The duties and and responsibilities of this position includes:
- Collaborating with the design engineers, product designer, and product development team members to planning promotional marketing campaigns
- Look out for international as well as local tenders that are in line with the design group
- Creating editorial and content creation calendars for various media platforms and outlets
- Assisting with the design negotiation, and placement of billboards, traditional media ads on TV and radio, social media ads, and email blasts
- Producing a brand style guide that best captures the company or client’s voice and mission
- Helping team leads set, allocate, and monitor the budget of each project
- Meeting with clients to discuss brand guidelines, goals, budget, and timelines
- Conducting market research to determine a target audience’s needs, wants, habits, interests, and other relevant factors used in creating targeted marketing campaigns
- Researching previous successful campaigns to understand what worked, what didn’t, and what can be improved
- Reviewing the progress and success of a campaign, making adjustments or pitching ideas for new campaigns as necessary
